Finnish media company Fonecta has created innovative high
class marketing campaigns together with Heikki Kovalainen
since 2010. Success stories include an advertising campaign
for the 16400 SMS Service featuring Heikki's dad, Seppo,
pulling up telephone cables across the world to find out who
called him from an unknown number (watch the TV ad here).
The 'Region's Best Competition' campaign offered Finnish
entrepreneurs the chance to win great prizes including the
opportunity to become Heikki's sponsor for the duration of
one F1 race (click here for the TV ad). Fonecta is one of
the fastest developing brands in Finland, and courage to
move forward and develop is a common factor between the
company and Heikki. Heikki is very popular among Fonecta's
staff, and has visited Fonecta's offices and also met
customers several times. Nearly everyone in Finland is a
Fonecta customer: 4 million consumers and over 100,000
companies. Consumers get help from Fonecta in their everyday
life, and companies get expert assistance in their marketing
campaigns.
